Cookie policy

1. About cookies

Cookies are small text files that are placed on your computer by the websites you visit. Cookies allow us to identify you (or, more accurately, your computer) when you visit our website. Knowing how often people are visiting each page of our website helps us work out how and where to improve our website.

Our website uses a mix of necessary and non-essential (performance and marketing) cookies. While the essential cookies are needed to make the site function properly, you can set your preferences for the non-essential cookies by using our cookie preferences tool. This will appear automatically the first time you visit our site or if you open up our site in a private web browser. You can also find it at any point by clicking the icon in the bottom left of the screen.

This cookie policy is part of our privacy policy.

2. Types of cookies

There are different categories of cookies:

Necessary cookies help make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies and you cannot disable these cookies through the preference settings on our site. You can disable these by changing your browser settings, though this will result in some parts of our website not working.

Functional cookies enable us to enhance the functionality of our website, for example, by providing you with a more personalised experience based on previous preferences you may have selected on your previous visits. You can disable these cookies through the preference settings on our site or your browser settings; however, this may result in some parts of the website not working properly.

Performance or analytics cookies help us understand how visitors interact with our websites by collecting and reporting information anonymously. They help us to improve the performance of our website. These cookies will not be enabled unless you have consented to this.

Marketing cookies are used to track visitors across websites. The intention is to display content and ads that are relevant and engaging for the individual user and therefore more valuable. These cookies will not be enabled unless you have consented to this.

Persistent cookies and session cookies

Persistent cookies remain on a visitor's device for a set amount of time. This means, for example, that we can identify when a site visitor is a repeat visitor or new to us.

Session cookies are created temporarily and last for as long as your browser window is open, being automatically deleted after you close your browser. These allow us to link the actions of a user during a visit to the website to provide a consistent experience.

First-party cookies and third-party cookies

First-party cookies are set directly by our website.

Third-party cookies are set by another website, usually because we have incorporated elements from those other sites into our site (for example, videos or social media plugins).

3. The cookies we use

Details about the cookies we use are set out below. The following cookies are essential cookies:.

crumb This cookie supports a secure, session-specific interaction with the website, enhancing user navigation and website functionality.

Google Analytics cookies

gtag.js This cookie is used to identify unique users and sessions. It contains a randomly generated identifier that is used to calculate visitor, session, and campaign data.

_ga  This cookie name is associated with Google Analytics 4 - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. It expires in one year.

_ga_NJE7XGSLGY This cookie is used by Google Analytics to persist session state. It expires in one year.

4. Third-party cookies

This website uses cookies provided by other organisations to support functions such as statistical performance analysis, rich media functionality and social sharing. These are third-party cookies. You can read privacy policies from these third parties below.

We use Google Analytics for statistical performance analysis. This information is aggregated and therefore anonymous. Read Google's privacy policy. To opt out of being tracked by Google Analytics on the Nesta website you can use our cookie preferences tool. To opt out of being tracked by Google Analytics across all websites visit tools.google.com/dlpage/gaoptout.

_hjIncludedInSample This session cookie is set to let Hotjar know whether a visitor is included in the sample, which is used to generate heatmaps and other performance information to help us improve our website. 

The pixel code cookie tracks user actions on our web pages, such as visiting a page or clicking a button. It then sends this information to our advertising platforms (Meta, LinkedIn, and Reddit) to help us understand what our visitors are doing. The data is used to measure results, for retargeting and for creating custom audiences.

5. Control your cookie settings

You can change your cookie settings any time by visiting the cookie preferences tool accessible via an icon on the bottom left corner of the website. To prevent third-party and analytics cookies, select the ‘Necessary cookies only’ button on the preferences tool.

If you want, you can also block cookies by changing the settings on your browser – we have set out below links to the help pages of some major browsers which explain how you can do this. Blocking the cookies we use may have an adverse impact on the presentation of some or all of our website. General guidance on how to manage your cookies can be found here on the Your Online Choices website.

Specific guidance on how to manage cookie options for common website browsers can be found here:


Find more information on Squarespace’s cookie policy on their website.